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Marketing, Client Liaison
Instructor
Bernadette
Category
Uncategorized
Marketing, Client Liaison
10 weeks
All levels
40
lessons
0
quiz
0
student
Overview
Curriculum
Instructor
Chapter 1
Communication in the library
Communication methods
Principles of communication
Verbal and non-verbal communication
Written communication
Barriers to communication
Chanpter 2
Types of library users
Characteristics of library users and needs analysis
Community profiling customer advice
Cultural diversity
Chanpter 3
Customer care
Understanding Your Customers
Dealing with customers
Impact and benefit of customers care on the organisation
Chanpter 4
Interpersonal relations
Assertive characteristics and Personality Types
Team performance, culture and conflict
Chanpter 5
Purpose of Marketing
Methods of Marketing of library service
Marketing concepts and principles in the LIS environment
Chanpter 6
Events for LIS
Events planning, implementation and EVALUATION
Chanpter 7
Visual displays and customer orientation
Basic Design Principles
Chanpter 8
Purpose, types and appearance of signage
Position of signage and products
Chanpter 9
Planning, leading, organising and control
Team work and group dynamics
Internal and external factors
Chanpter 10
Role and structure of the Supervisor
Supervisory Styles, methods and techniques
Delegation and Instruction
Ethics and culture
Chanpter 11
Legislation (bcea and ohs)
Principles of labour relations
Chanpter 12
Structures and roles
Company policies, SOP and Reporting
Chanpter 13
Productivity
Motivation
Performance
Bernadette
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